Facebook in Business

27 Mar


What is Facebook

Facebook is a popular free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family, colleagues, customers and potential prospects.

A popular feature is Status Updates, basically a blogging facility that allows members to broadcast short messages to their friends and contacts. These are published in a newsfeed, which can be read, in theory, by friends and contacts.

Limitations for Business’s

Social media can be useful for individuals and businesses alike, but just because something is popular doesn’t mean it has no downfalls. If your business is considering branching out to Facebook, several factors must be considered, primarily how much time and resources you are willing to devote to the site. It is not easy to measure the success of Facebook impressions concretely, so you may never know how much your page really impacts your relationship with the public.

There is a wealth of information on the internet for using Facebook for business, examples are;

Social Media Jungle

Facebook for Business

Negative Content

Communicating with your clients or fans over Facebook sounds friendly in theory, but some people may use your Facebook page as a venue to write offensive comments or post spam. A user might even post false allegations about your business on your page for anyone to see. As a result, your business needs to be monitoring its Facebook page frequently, ideally checking each individual post. Even if you address these issues quickly, you’ll never know how many people saw the negative comments on the page and will associate that memory with your business.

It cant all be Bad News!

Many of the countries biggest and most successful business are using Facebook to promote their business’s e.g. have a look at the following;


Arnold Clark


How to use Facebook to Drive Traffic to Your Website

When working with Facebook to build to traffic, do not overlook your Facebook friends, get as many of them to like and share your status posts.

Update your  information,  make sure to add keywords and topics and services offered on your website. If you haven’t already created a business page, think what you are going to say.

start adding content,  Start adding articles that would be interesting and useful to your friends and ask them to like and share, this will help get more traffic back to your site.

Finally if you think that this is all too much for you have a look at:

Postable Ltd



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